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February 15, 2005
What can you learn from cheesy infomercials? More than you think! This look at wacky infomercials will show you a writing strategy that sells.
May 13, 2004
There is one thing you can do to improve your website that will attract both search engine rankings and convince people to buy- add more words.
February 19, 2004
How do you turn features into benefits? Karon Thackston gives us 5 steps to turn your boring features into eye-popping benefits.
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