Scottie Claiborne- Usability and Marketing Analysis

I spent most of my early working years in retail, starting out by working in my mother's jewelry store when I was 12 years old. I got a kick out of rearranging the store to see what effect it would have on sales... I quickly learned where the "hot spots" were for impulse purchases and how to determine if something was just not going to sell; better to mark it down and get it out of the inventory!

I had the opportunity to test my marketing ideas on a larger scale as the buyer for a department store chain for many years. I loved the thrill of finding something that really worked- message, merchandise, and audience - and watching sales go through the roof. It was a fun game!

When I started getting interested in the web, it was amazing to me to see both the similarities and differences involved in running an online business as opposed to a brick-and-mortar business. The major difference is that the power to turn a creative idea into a winner has been put in the hands of anyone who can learn HTML. It's an exciting time for business.

Right Click Web Consulting

Succeeding on the web is all about timing, creativity, and usability. It's more than marketing since a website acts as the billboard, storefront, and processing center all in one. Web sites can be used to make money, save expenses, or communicate to a wide or narrow audience. I started Right Click to help companies large and small to get the most out of their web presence.

I offer analysis and reports as well as coordinating subsequent work among expert specialists if needed. I love the chance to work one-on-one with clients in a workshop or training session and I enjoy speaking to business groups and at conferences on web topics. Feel free to contact me for more information.

Articles by Scottie Claiborne

Articles Written for Right Click Web Consulting

Mutual Linking VS Reciprocal Linking

Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.

Make It Easy for Your Visitors To Interact

Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!

Can You Lose Weight on Spam?

Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Switching to a New Domain Without Losing Your Google Rankings

The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.

Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

The Keyword Tools Trap

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.

Handling Discount SEO Requests

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Monetizing Your Website

Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.

Accessibility Does Make a Difference

Can all your potential customers access your site? Do they see all the details? Maybe not!

Why the Heck Do You Have a Website Anyway?

Too many sites are launched simply because "we've got to be on the web". How can your website work for you?

Explaining the Role of SEO

A simple analogy comparing SEO to Public Relations firm. This analogy can help clients understand the role of SEO in online marketing as it relates to more traditional media.

Search Friendly Design- Part I

Interview with Shari Thurow, author ofSearch Engine Visibility

Search Friendly Design- Part II

Second part of our interview with Shari Thurow, author of Search Engine Visibility.

Personality Targeting

Getting more sales can be easy if you appeal to the right motivation. What does your customer need? Prestige, challenge, connectedness, or price? Don't be too sure that price is the only thing that matters.

Seo Without Usability -- An Exercise in Futility

It just doesn't matter how much traffic you can drive to your site if people can't buy anything from it! An overemphasis on marketing over site functionality is a waste of time and resources. If your site isn't easy to use, people won't stay around.